ASA The advertising standards authority is the main means of policing advertisements throughout the UK, this ranges from television advertisements to movies and internet banner ads. The ASA have a strict set of rules that are to defend consumers against wrongful or offensive advertising. You can see all of the latest cases that they have been involved in on their website. The ASA can act on just one complaint they receive, depending on the nature of the breach of their codes. Paid advertisements must be submitted to them before publication. The ASA also have a email they send out on a regular basis informing everybody about how to be safe whilst advertising / being advertised. |  |
