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It is important that I draw a good amount of viewers to a site in order to make the most of the advertising agreements that you have forged in the way of banner ads, in stream ads and so on. Good content will also help you future proof the organization by bringing in larger audiences.
The Week in esports / general news coverage. In the week in eSports we aim to cover the larges events from around the eSports industry, the original show that began early May 2012 was stopped in mid June due to formatting issues - it quite frankly was nowhere near as good as we would have liked. It behaved far more like a slideshow than an actual show at all. so we will be re-launching this feature sometime in September with a piece to camera format instead with an active green screen backing. |
Casting Casting as it is known is means of taking competitive video game footage and putting commentary over the top. These are one of the most popular forms of media in the esports industry. Simply because of their on-demand nature. over the time of doing these casts since early 2012 i have accumulated over 150 pro games and used several different kinds of technique to get my points across. also i have made use of dual screen features in several games as to not miss anything. I have a list of simple rules that i follow whilst casting 1)Never cast a game where a cheat/exploit is present 2)Never look at a game before it is cast 3)Don't Swear |
Previews and reviews of upcoming eSports titles Whilst being at events we have been recognized as a site that can make content to a good standard. Therefore we have been lucky enough to have been invited to several BETA tests for games, in the games without a NDA on we have made several shows of showing the capability of the new game coming out before it even hits the shelves. This helps to draw in an audience as it has a degree of 'Sneak peak' about it. |
Attending and interviewing at events We have attended several events and has it has become clear that they are the best way to draw viewers to the site. it is beneficial for the event that we go to as well as they get free press from us. We have interviewed many prominent people from the eSports world currently, perhaps the most important interview we held was with Tastosis (American casting legends) at the WCS UK Starcraft 2 final. |
Streaming Streaming is a intensely important part of eSports, it allows everybody to watch your content at once, just like a television channel, it is such a popular means of communication that it has been known that with good scheduling a organisation can see a dramatic increase of viewers over a short amount of time. Also when the stream channel becomes popular enough, In stream ads will be enabled allowing the streamer to benefit from such activities. Whilst online our stream will not be live until late September 2012. |  Click the casting cap above to check the status on the stream at archonesports.co.uk |
Promoting Teams We have recently been in contact with Team fluid and arranged an agreement where we can cast their games in a mutually beneficial agreement. this means that we can get replays and games of players that we might not usually be able to do for instance, Fluid Snight Vs Zictomini (the UK SC2 Champion.) | Coconut network The coconut network is a YouTube channel that aims to bring all Starcraft 2 casters together under one roof, much like a channel on a television, so viewers can go through and pick the organizations casting they like the most, they would then come to our website or channel and subscribe, watch the videos and then we would benefit from in stream advertisements from YouTube. |
